Business Lab 2.0 2013: pronti al via!


lab-frogDopo averne tanto parlato  ed averlo presentato formalmente alle aziende coinvolte prende il via operativamente la seconda edizione del Business 2.0 Lab.

Frogmarketing e l’Università Statale di Milano in collaborazione con Unindustria Servizi e Formazione di Treviso inizieranno il progetto che vede coinvolte le aziende locali che hanno deciso di affrontare in modo strategico e coerente la loro presenza on-line.

In accordo con la filosofia del Business 2.0 Lab che vede impiegate attività formative in aula e attività pratiche di laboratorio stile “ragazzo di bottega ed artigiano“, il 16 Maggio si svolgerà il primo seminario “Il posizionamento organico sui motori di ricerca per essere visibili sul Web ” che tratterà tematiche legate al Search Engine Optimization e contemporaneamente partirà la campagna on-line delle aziende gestita dall’Università di Milano.

Inoltre nella versione di quest’anno sono stati introdotti dei mini-seminari, dal taglio molto pratico, che aiuteranno i partecipanti a rendersi completamente autonomi nella gestione degli strumenti di comunicazione web. Il 30 Maggio avrà luogo il primo di questi incontri dal titolo “L’architettura dei contenuti”.


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