L’Officina del web torna con un terzo episodio: News 2.0, il backstage
Comunicare le notizie sul web: tecniche di scrittura per una comunicazione efficace
Giovedì 18 luglio dalle 16.00 alle 18.00 presso Unis&f
Come scrivere una notizia per il web: dalla news sul sito istituzionale al post sui social network, ad ogni strumento il suo linguaggio, il suo stile, il suo contenuto.
Il corso si propone di fornire elementi teorici di gestione dei contenuti, dalla selezione degli argomenti adatti per ogni strumento alla stesura della notizia secondo la regola delle 5 W.
Tutto ciò tenendo sempre a mente le regole base affinché le nostre pagine web siano tra le prime posizioni dei motori di ricerca.
L’Officina del web anche in questo caso si trova in perfetta armonia all’intero percorso del Business Lab 2.0, fornendo alle aziende l’opportunità di farsi affiancare nelle applicazioni pratiche di ciò che si impara durante i seminari.
Non perderti l’occasione di partecipare ai prossimi incontri: per info su costi e modalità di partecipazione clicca qui!
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