Analytics e strumenti di analisi e monitoraggio dei dati e delle statistiche web

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ivan denoni

Analytics e strumenti di analisi e monitoraggio dei dati e delle statistiche web 

Il Seminario è organizzato da Formazione Unindustria Treviso

Perché partecipare

Un corso per imparare  a leggere e interpretare i dati online attraverso Google Analytics ,per  conoscere l’efficacia di un  sito web.

Quando

Il seminario avrà luogo il 4 Giugno 2013 dalle 9.00 alle 18.00.

A chi si rivolge

Il seminario si rivolge a: Settori IT, Comunicazione e Marketing delle aziende, liberi professionisti, webmaster e responsabili di siti web aziendali, appassionati di rete e chiunque abbia interesse alla visibilità in rete. Esperienza di navigazione in Internet.

Programma

ore 9.00-18.00

Come leggere i dati online? Basta conoscere il numero di visitatori e i click in home page per conoscere l’efficacia del mio sito web?

Imparare a convertire e interpretare i dati significa andare oltre alla semplice lettura degli output di sintesi. Il corso si propone di trasferire competenze per la comprensione dei dati di tracciamento attraverso Google Analytics. Questo permette di individuare i fattori di criticità e migliorare i contenuti del sito testandone l’efficacia, profilare i navigatori e tarare l’offerta sulle loro aspettative, orientare i web marketer per la scelta delle keywords più efficaci. Il fine è riuscire a ottimizzare il budget investito in web marketing in riferimento al monitoraggio delle performance del sito.

Iscrizioni

Per partecipare o avere maggiori informazioni Clicca qui


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