Web e Social Marketing: come aumentare la propria visibilità in rete

142
2438
cristiano nordio

Corso SIVE Formazione Confindustria Venezia 21 e 28 Novembre – ore 9.00/18.00 | Docente Cristiano Nordio

Perchè partecipare? Oggi il percorso di acquisto e informazione inizia su internet, attraverso i motori di ricerca e i social media, per poi spostarsi sui siti web delle diverse aziende e concludersi con la conversione finale. Ogni giorno milioni di persone cercano viaggi, prodotti tecnologici, servizi finanziari e molto altro. Essere presenti è diventato necessario per ogni azienda ed in particolare per tutte le Piccole e Medie Imprese che vogliono: • competere con successo nel proprio mercato, • farsi trovare da chi le cerca su Internet • ottimizzare al meglio i propri investimenti pubblicitari, misurando l’efficacia di ogni centesimo speso. Conoscere, saper usare e monitorare gli strumenti utili a dare valore alle relazioni on-line diventa fondamentale per adattarsi e reagire alle nuove opportunità del mercato introdotte dalla rete.

A chi è rivolto? Settori Comunicazione e Marketing delle aziende, liberi professionisti, webmaster e responsabili di siti web aziendali, appassionati di rete e chiunque abbia interesse alla visibilità in rete. Esperienza di navigazione in Internet, capacità base di lettura della lingua Inglese.

Pre-requisiti Nessuno

Programma E’ sufficiente avere un sito web? E’ possibile non essere sui Social? Impresa e utenti, grazie ai nuovi strumenti social, al digital e ai contenuti generati dagli utenti, hanno oggi a disposizione nuovi canali e nuovi linguaggi per comunicare in modo veloce e innovativo. Crossmedialità, nuovi format digital e mobile e viralità sono oggi le leve per comunicare con successo. Verranno presentati ed approfonditi gli stumenti di web e social media marketing per comunicare, promuovere e dialogare con i propri clienti online. Utilizzare nuovi linguaggi e nuovi format digitali diventa indispensabile per creare interesse nel consumatore, per renderlo parte attiva e coinvolgerlo in una comunicazione che solo in parte è aziendale e che in gran parte viene oggi co-costruita con l’utente attraverso il passaparola e la reputation. Forme di comunicazione 2.0 quali social media, blog, viral, guerrilla e street marketing attivano nuovi format, promuovono la crossmedialità e aprono nuove opportunità per il business delle PMI. Prima di partire però è importante definire gli obiettivi, la strategia e gli strumenti più adatti da usare: semplicità, qualità, raggiungibilità, misurabilità, relazione, dialogo, ascolto sono solo alcune delle chiavi per il successo.

Calendario: mercoledì 21 e mercoledì 28 novembre 2012

Orario: dalle 9.00 alle 18.00

Per ulteriori informazioni contattare SIVE Formazione


Warning: A non-numeric value encountered in /home/customer/www/frogmarketing.it/public_html/wp-content/themes/Newspaper/includes/wp_booster/td_block.php on line 1009

142 COMMENTS

  1. Youre so cool! I dont suppose Ive read anything like this before. So nice to find any individual with some original ideas on this subject. realy thanks for starting this up. this web site is one thing that is wanted on the internet, somebody with a little originality. helpful job for bringing one thing new to the web!

  2. Asking questions are genuinely good thing if you are not understanding something totally, however this article provides nice understanding even. asmr 0mniartist

  3. I’m not sure where you’re getting your info, but good
    topic. I needs to spend some time learning more or understanding more.
    Thanks for great information I was looking for this information for my mission. 0mniartist asmr

  4. When I initially commented I clicked the “Notify me when new comments are added” checkbox
    and now each time a comment is added I get several e-mails with the same comment.
    Is there any way you can remove me from that service?
    Many thanks! asmr 0mniartist

  5. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I
    get three e-mails with the same comment. Is there any way
    you can remove me from that service? Many thanks!

  6. Woah! I’m really enjoying the template/theme of this site.

    It’s simple, yet effective. A lot of times it’s hard to
    get that “perfect balance” between user friendliness and
    visual appearance. I must say that you’ve done a fantastic job with
    this. In addition, the blog loads extremely fast for me on Chrome.

    Excellent Blog!

  7. Thank you, I have recently been searching for information about this topic for a while and yours is the best I’ve discovered
    so far. However, what in regards to the bottom line?
    Are you positive concerning the source?

  8. I’m impressed, I have to admit. Rarely do I come across a blog that’s both educative and engaging, and let
    me tell you, you’ve hit the nail on the head. The problem is something not enough folks are speaking intelligently about.
    I’m very happy that I found this during my hunt for something concerning this.

  9. Aw, this was an incredibly good post. Taking the time and actual effort to
    produce a superb article… but what can I say… I put things off a lot
    and don’t manage to get nearly anything done.

  10. With havin so much content do you ever run into any issues of plagorism or copyright infringement?
    My website has a lot of unique content I’ve either created myself or outsourced but it appears a lot of it is popping it up all over
    the internet without my authorization. Do you
    know any techniques to help prevent content from being
    ripped off? I’d definitely appreciate it.

  11. obviously like your web-site but you have to take a
    look at the spelling on quite a few of your posts. A number of them are
    rife with spelling problems and I find it very troublesome to tell the reality then again I’ll certainly come again again.

  12. scoliosis
    After looking over a handful of the articles on your web page, I really like your technique of blogging.
    I book marked it to my bookmark website list and will be checking back in the near future.
    Please visit my website too and tell me how you feel.
    scoliosis

  13. free dating sites
    An outstanding share! I’ve just forwarded this onto a co-worker
    who had been doing a little research on this. And he actually bought me lunch simply because I stumbled upon it for him…
    lol. So allow me to reword this…. Thanks for the
    meal!! But yeah, thanks for spending time to discuss this
    matter here on your internet site. https://785days.tumblr.com/ free dating sites

  14. free dating sites
    I’m truly enjoying the design and layout of your website.

    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did
    you hire out a designer to create your theme?

    Outstanding work! free dating sites

  15. Currently it seems like BlogEngine is the preferred blogging
    platform out there right now. (from what I’ve read) Is that what
    you’re using on your blog?

  16. I was curious if you ever considered changing the structure of
    your website? Its very well written; I love what youve
    got to say. But maybe you could a little more in the way of content so people could connect
    with it better. Youve got an awful lot of text for only having
    1 or two images. Maybe you could space it out better?

  17. Great post. I was checking continuously this weblog and I
    am impressed! Extremely helpful info specially the ultimate part
    🙂 I handle such information much. I was seeking
    this particular information for a long time. Thank you and
    best of luck.

  18. Unquestionably believe that which you said. Your
    favorite justification seemed to be on the web the simplest thing to be aware of.
    I say to you, I definitely get annoyed while people
    consider worries that they plainly do not
    know about. You managed to hit the nail upon the top
    as well as defined out the whole thing without having side-effects , people
    can take a signal. Will likely be back to get more. Thanks

  19. This is the right site for everyone who really wants to understand this topic.
    You know so much its almost hard to argue with you (not that I
    actually will need to…HaHa). You definitely put
    a new spin on a topic that has been written about for a long time.
    Wonderful stuff, just great!

  20. Howdy just wanted to give you a quick heads up and let you know a few of the pictures aren’t
    loading correctly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different web browsers and both show the
    same results.

  21. I am really loving the theme/design of your web site. Do you ever run into any
    internet browser compatibility problems? A number of my blog
    audience have complained about my site not operating correctly in Explorer
    but looks great in Opera. Do you have any suggestions to help fix
    this problem?

  22. Hi, i think that i saw you visited my website so i came to ?return the favor?.I’m trying to find things
    to improve my web site!I suppose its ok to use a few of your ideas!!

    Feel free to visit my web site … shihan.com.ru

  23. Hi! This is my 1st comment here so I just wanted to give a quick
    shout out and say I genuinely enjoy reading through your
    posts. Can you suggest any other blogs/websites/forums that
    cover the same subjects? Thanks for your time!

    Also visit my web site; Breeze Max Reviews

  24. Hey! Would you mind if I share your blog with my facebook
    group? There’s a lot of people that I think would really appreciate
    your content. Please let me know. Many thanks

    Also visit my blog post: MetaboFix

  25. I intended to write you that little remark in order to give many thanks once
    again over the splendid guidelines you’ve provided at
    this time. This has been really seriously open-handed with
    you to supply freely precisely what a few people would have marketed as an ebook to generate some
    bucks for themselves, notably given that you could possibly have done
    it in the event you considered necessary. The thoughts in addition acted
    like the fantastic way to know that many people have a similar
    dream like my own to understand very much more with
    reference to this matter. I am sure there are numerous more enjoyable opportunities up front for those who scan through your blog.

    Here is my web page Jibe CBD Gummies Price

  26. Hi there I am so delighted I found your weblog, I really found you by mistake, while
    I was searching on Google for something else, Nonetheless I am here now and
    would just like to say cheers for a marvelous post and
    a all round entertaining blog (I also love the theme/design), I
    don’t have time to browse it all at the moment but I have book-marked it and also added in your
    RSS feeds, so when I have time I will be back to read a great deal more, Please do keep
    up the superb job.

    Here is my web-site … chengdian.cc

  27. I’d like to thank you for the efforts you have put in penning this site.
    I really hope to view the same high-grade content by you
    in the future as well. In truth, your creative
    writing abilities has encouraged me to get my very own website now 😉

    Also visit my webpage … http://tsw1.home.pl/

  28. Aw, this was an exceptionally good post. Taking a few minutes and actual
    effort to create a really good article? but what can I say?
    I hesitate a lot and never seem to get nearly anything done.

    My site :: Helio CBD

  29. Great ? I should certainly pronounce, impressed
    with your site. I had no trouble navigating through all tabs as well as related info ended up being truly easy to do to access.

    I recently found what I hoped for before you
    know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or anything, site theme
    . a tones way for your client to communicate. Excellent task.

    My web-site Blaux Classic Desktop Air Conditioner

  30. We’re a group of volunteers and opening a new scheme in our
    community. Your website offered us with valuable info to work on. You’ve
    done a formidable job and our whole community will be thankful to you.

    Here is my web-site … Gentille Derma

  31. Hello, Neat post. There’s a problem with your web site in internet explorer,
    could check this? IE nonetheless is the market chief and a good component to folks will
    omit your magnificent writing due to this problem.

    my site: Solvolt Reviews

  32. I just now wanted to thank you again for the amazing web page you
    have developed here. It truly is full of useful tips for those who are
    genuinely interested in this particular subject, in particular this very post.
    Your all amazingly sweet and thoughtful of others plus reading
    your site posts is a superb delight in my experience.
    And what generous treat! Mary and I really have enjoyment
    making use of your guidelines in what we must do in a
    few days. Our checklist is a distance long and tips will definitely be put to great use.

    My blog post; http://mayiling.cn/

  33. you’re actually a just right webmaster. The web site loading
    velocity is incredible. It kind of feels that you are doing any unique trick.
    Moreover, The contents are masterpiece. you have performed a wonderful job on this subject!

    Take a look at my site – Phincat

  34. It’s the best time to make some plans for the future and it’s time to be happy.
    I’ve read this post and if I could I want to suggest
    you few interesting things or tips. Maybe you can write next articles referring
    to this article. I desire to read more things about
    it!

  35. I do not know if it’s just me or if perhaps everyone else encountering problems with your site.

    It appears as if some of the written text within your content are running
    off the screen. Can somebody else please comment and let me know if this
    is happening to them as well? This might be a issue with my browser
    because I’ve had this happen previously. Kudos

    Here is my website … Ardent Male Enhancement

  36. Thanks for a marvelous posting! I certainly enjoyed reading it,
    you could be a great author. I will ensure that I bookmark your
    blog and may come back sometime soon. I want to encourage you
    to continue your great posts, have a nice holiday weekend!

  37. Thank you for the good writeup. It in fact was a amusement account it.

    Look advanced to more added agreeable from you! By the way,
    how can we communicate?

  38. Do you mind if I quote a few of your articles as long as
    I provide credit and sources back to your blog? My blog is in the exact same niche as yours
    and my users would certainly benefit from some of the information you provide
    here. Please let me know if this okay with you. Many thanks!

    Take a look at my homepage … Advanced CBD Oil

  39. Thanks for another excellent article. The place else could anybody
    get that type of information in such a perfect means of writing?
    I’ve a presentation subsequent week, and I’m at
    the search for such information.

  40. Hey there are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and set up my own. Do you require any coding knowledge to make your own blog?
    Any help would be greatly appreciated!

    Also visit my web site: goldenanapa.ru

  41. Wonderful blog! I found it while surfing around on Yahoo News.

    Do you have any suggestions on how to get listed in Yahoo
    News? I’ve been trying for a while but I never seem
    to get there! Appreciate it

    Check out my homepage – Hyper XXL

  42. hello there and thank you for your information ?
    I?ve definitely picked up something new from right here.
    I did however expertise a few technical issues using
    this site, as I experienced to reload the website a lot of times previous to I could get it to load properly.

    I had been wondering if your hosting is OK? Not that I’m complaining,
    but sluggish loading instances times will often affect your placement in google
    and can damage your high quality score if advertising and marketing with Adwords.
    Well I am adding this RSS to my e-mail and can look out for
    a lot more of your respective fascinating content.
    Ensure that you update this again very soon..

    Visit my website: Columbus

  43. I was recommended this blog by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my
    trouble. You’re incredible! Thanks!

  44. You actually make it seem really easy with your presentation but I to find this matter to be actually one thing
    that I feel I would by no means understand. It
    kind of feels too complicated and very huge for me. I’m looking forward for your next post, I’ll attempt to
    get the grasp of it!

  45. Wow, fantastic blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your site is great, let alone the content!

  46. I have been exploring for a bit for any high-quality articles or weblog posts in this kind of space .
    Exploring in Yahoo I ultimately stumbled upon this site.

    Reading this info So i am satisfied to convey that I’ve a very excellent uncanny
    feeling I discovered exactly what I needed. I most undoubtedly will
    make certain to do not forget this website and provides it a look regularly.

  47. Greetings from Carolina! I’m bored at work so I decided to browse your website on my iphone
    during lunch break. I really like the information you provide here and can’t wait to take a look when I
    get home. I’m surprised at how fast your blog loaded on my cell phone ..
    I’m not even using WIFI, just 3G .. Anyways, very
    good blog!

    my homepage; ToxyBurn

  48. Howdy! I know this is kinda off topic however I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest writing a blog article or vice-versa?
    My blog goes over a lot of the same subjects as yours
    and I feel we could greatly benefit from each other.

    If you are interested feel free to shoot me an email.
    I look forward to hearing from you! Superb blog by the way!

  49. Having read this I believed it was rather informative. I
    appreciate you finding the time and effort to put this article together.
    I once again find myself spending a lot of time both reading and leaving comments.
    But so what, it was still worthwhile!

  50. The next time I read a blog, I hope that it won’t fail me as
    much as this particular one. I mean, I know it was my choice to read through,
    but I actually believed you would probably have something
    useful to talk about. All I hear is a bunch of complaining about something that
    you could fix if you weren’t too busy seeking attention.

    Also visit my web blog: http://www.citywk.cn

  51. Thank you a bunch for sharing this with all people you really know what you’re speaking approximately!
    Bookmarked. Please additionally talk over with my site =).
    We could have a link change arrangement among us!

    Here is my webpage :: MaxBHB

  52. Have you ever thought about adding a little bit more than just your articles?
    I mean, what you say is valuable and everything.
    However think of if you added some great visuals or videos to give
    your posts more, “pop”! Your content is excellent but with images and videos, this website could undeniably be one of the very best in its niche.
    Awesome blog! cheap flights http://1704milesapart.tumblr.com/ cheap flights

  53. Wow that was strange. I just wrote an extremely long comment but after
    I clicked submit my comment didn’t show up. Grrrr…

    well I’m not writing all that over again. Regardless, just
    wanted to say fantastic blog!

    Here is my website – Mollie

  54. Undeniably believe that which you said. Your favorite
    reason seemed to be on the net the simplest thing to be aware of.

    I say to you, I definitely get irked while people consider worries that they just don’t
    know about. You managed to hit the nail upon the top and defined out
    the whole thing without having side effect , people could take a signal.
    Will probably be back to get more. Thanks

    My site – ckd diet

  55. Many thanks for being our coach on this theme.
    We enjoyed your own article quite definitely and most of all cherished the way you
    handled the issues I thought to be controversial.
    You’re always incredibly kind towards readers much like me and assist me
    in my living. Thank you.

    My web blog; sleep cycle

  56. Great post but I was wanting to know if you could write a litte more on this
    subject? I’d be very grateful if you could elaborate
    a little bit further. Many thanks!

    Have a look at my web blog: Claude

  57. This is the right web site for anyone who would like to understand this topic.

    You know so much its almost hard to argue with you (not that
    I really would want to?HaHa). You definitely put
    a new spin on a subject which has been discussed for many years.
    Great stuff, just wonderful!

    Also visit my blog post … try hemp

LEAVE A REPLY

Please enter your comment!
Please enter your name here